Scaling is not easy. Juggling customer demands and employee needs often makes it difficult to stay focused on your goals and the path to achieve them. This workshop helps startup teams navigate the challenges of scaling by anchoring their efforts in a clear, actionable strategy. Participants will have the chance to reflect on and refine their company’s strategy, asking critical questions, such as: What truly defines the core of your startup? What investments are necessary to strengthen that core? When faced with key decisions in the scaling phase—such as market opportunities, competitive differentiation, and team development—how do you identify tradeoffs and use strategy to make informed choices? Finally, how can leadership clearly articulate and communicate this strategy to align employees and stakeholders? Drawing on real-world examples from global companies, research-driven strategy frameworks, and practical exercises, this workshop equips participants with the tools to drive focused and lasting growth. Learn more at https://www.scalingstrategically.org/.